Market sizing (honest numbers)
Part of the «Waze для рыбалки» wiki · Status: fact-checked 2026-07-02
Full detail: Angler numbers research · Paid ponds
| Metric | Floor | Central | Ceiling |
|---|---|---|---|
| Unique active anglers (≥1×/year) | 90k | 130–150k | 200k |
| Participation (% of 1.86M pop) | ~5% | 7–8% | ~11% |
| Reachable app registrations | 30k | 50–70k | 90–100k |
| Seasonally active users | — | 20–40k | — |
| Paid-pond customers/year | — | ~8k | — |
Key caveats:
- "~100k anglers" headline = cards sold, not people (3-month cards double-count; day-cards inflate further)
- Committed core = ~55k annual-card buyers — the real target
- 65+ segment is large but partly outside both card and smartphone funnels
- "65,000 anglers" figure in EU literature is Estonia — never cite for Latvia
- Mana Cope "~89k users" = unverifiable vendor claim, likely cumulative
Strategic consequence: niche dominance or Baltic expansion, not a volume-ad business. Lithuania (407k permits 2018, Deeper's home) and Estonia (kalaluba.ee centralized) are natural next markets with similar regimes.
Regulatory tailwind: EU Control Regulation art. 55 forces electronic angler registration + catch reporting by 2030 — normalizes exactly the behavior the app is built on.